Faculty Promotion Tool kit
Everything you need to share the Berkshire Yoga Festival with your community.
Start HerE
Everything you need to introduce Berkshire Yoga Festival to your community is right here. Follow these three simple steps to get started.
Explore the toolkit
Before you begin, take a few minutes to explore the resources below. Faculty are asked to share three emails and three social media posts between the time they join the festival and the end of May. We've organized everything by campaign and timing so you'll always know what to share next.
1.
Start Sharing
Your first campaign begins with a special Giveaway. Please send the giveaway email to your community as soon as possible after joining the faculty, and no later than December 5, 2026, before entries close on December 13.
When you send your email, please forward a copy to us so we can track participation.
2.
Build Excitement
We've included additional resources to help you promote the festival throughout the year, including announcement frames, social media templates, Stories, Reel assets, photos, and logos. We'll also send you an Instagram collaboration request for your official faculty announcement, so keep an eye out and be sure to accept it when it arrives.
3.
Marketing Timeline & Resources
Ready to use. Easy to customize.
SEPTEMBER-December
Announce you are teaching
Share the exciting news that you'll be teaching at Berkshire Yoga Festival 2027. Start by sending the giveaway email to your community, then accept your official Faculty Announcement collaboration request when it arrives.
To do:
✓ Send Giveaway Email
✓ Accept your Faculty Announcement Instagram collaboration request when it arrives.
Optional:
Share an announcement on Instagram and tag @berkshireyogafestival. Optional canva frame is available
-
Subject: I'm Teaching at Berkshire Yoga Festival + Enter to Win a 4-Day Pass
Body Copy:
Hi everyone,
I'm excited to share that I'll be teaching at Berkshire Yoga Festival, June 10–13, 2027, at Jiminy Peak Mountain Resort in Hancock, Massachusetts.
To kick things off, Berkshire Yoga Festival is giving away one complimentary 4-Day Festival Pass to one lucky winner.
Simply enter by December 13, 2026 for your chance to win.
Enter the Giveaway: www.berkshireyogafestival.com/giveaway
If you're already thinking about joining me next June, you don't have to wait. Use my community code [CODE] to save 15% on your festival pass.
I hope you'll join me for a wonderful weekend of practice, learning, and community in the Berkshires.
See you there,
[Faculty Name]
-
Feel free to make the email your own. You are welcome to choose another subject line and edit copy. A few important things to make sure you include:
Festival Dates: June 10-13, 2027
Enter the Giveaway by December 13th
Your 15% off code (we will email you a unique code)
Note: Faculty announcements are scheduled throughout the fall and will be published between October and December. We'll send you a collaboration request on Instagram when your announcement is ready. Please feel free to promote before then.
January-Early February
Invite your community
Now is a great time to personally invite your community to join you at Berkshire Yoga Festival. Share why you're excited to teach, what makes the festival special, and encourage your students to start planning their weekend.
Don't forget to include your 15% community discount code and direct people to purchase passes at berkshireyogafestival.com/store.
To do:
✓ Send Email #2 and include your discount code.
✓ Share a feed post or Instagram Reel. Invite @berkshireyogafestival to collaborate.
Optional:
Share an Instagram/Facebook story
-
Subject: Join Me at Berkshire Yoga Festival 2027 + Save 15%
Body Copy:
Hi everyone,
I'm looking forward to teaching at Berkshire Yoga Festival, June 10–13, 2027, at Jiminy Peak Mountain Resort in Hancock, Massachusetts.
One of the things I love most about this festival is the opportunity to spend an entire weekend practicing, learning, and connecting with an incredible community. Whether it's your first visit or you're returning, it's a special experience that extends far beyond the classes themselves.
I'd love for you to join me this June.
If you're ready to experience Berkshire Yoga Festival this June, use code [CODE] to save 15% on your festival pass.
I hope to see you in the Berkshires!
[Button Link]: www.berkshireyogafestival.com/store
-
As always, feel free to make the email your own. You can include some information about what you are teaching or keep things simple.
Be sure you share your code for 15% off passes
March-April
Build Excitement
With summer just around the corner, now is a great time to remind your community you'll be teaching at Berkshire Yoga Festival. Share why you're excited to present, what attendees can expect, or who would enjoy joining you for the weekend.
To do:
✓ Send Email #3 and include your discount code
✓ Share another feed post or, even better, a short Instagram Reel. Invite @berkshireyogafestival to collaborate.
Optional:
Share an Instagram/Facebook story
-
Subject: I'd Love for You to Join Me at Berkshire Yoga Festival
Body Copy:
Hi everyone,
June is right around the corner, and I'm looking forward to spending the weekend at Berkshire Yoga Festival June 10-13, 2027.
Every year, the festival brings together inspiring teachers, curious students, meaningful learning, and a welcoming community in one beautiful place. It's one of the highlights of my year, and I'd love for you to be part of it.
If you're planning to join me, use code [CODE] to save 15% on your festival pass.
-
A simple phone video is often more engaging than a graphic.
Consider sharing:
Why you're excited to teach at Berkshire Yoga Festival.
Who would enjoy practicing with you.
What makes the festival special.
A favorite memory from a past festival.
A personal invitation to join you in the Berkshires.
We've included a branded Reel frame and cover to make it easy to create and share.
Extra Resources
Need a few more tools? Download additional assets to help promote your participation at Berkshire Yoga Festival, including Instagram Stories, Reel frames, and post overlays. Continue scrolling for festival photos, logos, and other brand resources you can use to create your own content.
Images
Logos (dark background)
Right click to download and save.
Logos (light background)
Right click to download and save.
