Faculty Promotion Toolkit

Berkshire Yoga Festival | June 11-14, 2026

Getting Started:

As a 2026 Faculty member, in addition to listing the festival as an event on your website, we ask you send out 2 emails and create 4 social media posts to share the event with the community.

Authentic content performs best. Use the below resources and inspiration as you see fit.

A few things to remember:

Use www.berkshireyogafestival.com to link back to the festival
Tag or collaborate with @berkshireyogafestival on Instagram stories , reels and posts
- We will reshare your original content
Forward a copy of your email newsletters to Lauren Turner at lauren@berkshireyogafestival.com

Discounts & Codes:

All faculty can use code JOINME to offer $50 off Multi-Day Festival Passes to their community. Guests can use this all the way up the the festival. The code will not work with Single Day Passes.

February

☑ Send your first email if you haven’t already by end of February

☑ Post one Reel or Static image of yourself to Instagram to announce you’ll be teaching at the festival. Tag @berkshireyogafestival

Some inspirational prompts/captions include:

“I’m teaching at the Berkshire Yoga Festival this June…”
“Join me in the Berkshires for four days of yoga, music, and community…”
“Who’s coming with me?”

🔗 Download an email banner here (or right click and save an image from the carousel below)

Subject Line:
Join Me at the Berkshire Yoga Festival This June
Sample Text:
I’m excited to share that I’ll be teaching at the Berkshire Yoga Festival, happening June 11–14, 2026 in the Berkshire Mountains of Massachusetts. This is a beautiful four-day gathering of yoga, movement, music, and community—set at Jiminy Peak and surrounded by nature. If you’ve been craving inspiration, connection, and a summer experience that feels truly nourishing, I’d love for you to join me.
Tickets are now available, and you can save $50 on Multi-Day Passes with the code JOINME. Learn more and grab your pass at berkshireyogafestival.com.
Subject Line:
I’m Teaching at the Berkshire Yoga Festival | June 11–14
Sample Paragraph:
This June, I’ll be teaching at the Berkshire Yoga Festival—a four-day yoga and wellness experience set in the mountains of western Massachusetts. From inspiring teachers and diverse classes to music, nature, and an incredible sense of community, this festival is something truly special. It’s the kind of weekend that stays with you long after you return home.
If you’d like to be there with me, tickets are on sale now, and you can use the code JOINME to receive $50 off Multi-Day Passes. Visit berkshireyogafestival.com for details and passes.

MArch

☑ In March, share a post, reel, or story that highlights one (or a few) of the sessions you’ll be offering at the Berkshire Yoga Festival.

Here are some ideas to speak to or include in your caption:

The theme or focus of your session
What students will experience or feel
Who the session is especially great for
Why this offering feels timely or important

Tip you can include: Think less “schedule listing,” more “here’s what you’ll walk away with.”

Add @berkshireyogafestival as a collaborator

April

☑ Send your second email by April 20th

☑ In April, share a post, reel, or story and tag @berkshireyogafestival

Here are some ideas to speak to or include in your caption:

“Save the date”
“Counting down to summer in the Berkshires”

🔗 Download versions of the 2nd email banner here (or right click and save an image from the carousel below)

Subject Line:
Join Me at the Berkshire Yoga Festival | June 11–14
Sample Text:
Hi friends,
I wanted to share a quick reminder that I’ll be teaching at the Berkshire Yoga Festival, happening June 11–14, 2026 in the Berkshire Mountains of Massachusetts.
As the schedule continues to come together, I’m feeling even more excited about this weekend—four days of yoga, movement, music, and connection in a beautiful mountain setting at Jiminy Peak. It’s the kind of experience that offers both inspiration and spaciousness, whether you’re coming to deepen your practice, learn from incredible teachers, or simply step away from everyday life.
If you’ve been thinking about joining, tickets are available now. You can also use my code JOINME to receive $50 off Multi-Day Passes.
👉 berkshireyogafestival.com
I’d truly love to practice and be in community together this June.
Warmly,
[Your Name]
Subject Line:
I’d Love to See You at the Berkshire Yoga Festival This June
Sample Paragraph:
Hi friends,
With summer getting closer, I’m excited to share that I’ll be teaching at the Berkshire Yoga Festival, taking place June 11–14, 2026 in the Berkshires of western Massachuset
his festival brings together an inspiring group of teachers and a vibrant, welcoming community for four days of yoga, movement, music, and time in nature at Jiminy Peak. It’s a beautiful opportunity to step away from the everyday and fully immerse yourself in practice and connection.
If you’d like to join, tickets are on sale now. You can use the code JOINME to receive $50 off Multi-Day Passes when you register.
👉 berkshireyogafestival.com
I’d love to share this experience with you in the Berkshires this June.
Warmly,
[Your Name]

May

☑ In May, share one last post, reel, or story to remind your students the festival is right around the corner. Feel free to keep it simple and make sure to tag or collaborate with @berkshireyogafestival

Here are some ideas to speak to or include in your caption: